The trench coat is more than just outerwear—it’s an attitude, a symbol of effortless French style. It is the ultimate wardrobe staple that is effortlessly chic. It’s all about balance—structured yet relaxed, polished yet nonchalant.

Italian beauty is about embracing your age, features and following your heart. It is about celebrating each stage of life. It is not just words, it is the Italian way of life. Italian beauty is beauty at any age. It is ‘bellezza a qualsiasi età’.

What does it take to bring a fashion brand to life? Maison Benaud speaks with – Vitalina Ghinzelli, founder and creator of her luxury millinery label that carries her name. It is a story of craftmanship, creativity and heritage skills.